Best Extended (2013)

Now! Extended (2013) is a project that focuses on a legendary Third Cinema short film: 'Now!' by Santiago Alvarez, created in 1965. Compiled from borrowed newsreel materials, 'Now!' has become known as both the first DIY music video and a piece of pirate agit-prop. This publication explores the continuing relevance of 'Now!' in a digital era where images and sound have become increasingly mobile, and ripping, remixing, and collective production have become common tools of communication.

The texts and images in this publication revolve around the journey of the sounds and images used in 'Now!' and project their trajectories into the future. Dealing with the archive becomes part of the production of the contemporary. The publication features English texts by Lena Siebertz, Kornelia Kugler, Pernille Lystlund, Boaz Levin, Gianluigi Scarpa, Lea Sövsö, Hito Steyerl, Nina Wiesnagrotzki, and Anna Zett.

This hardcover edition with a dust jacket is published in an offset print run of 750 copies. The project extends the legacy of the original 'Now!' by exploring its ongoing relevance and impact in our current digital landscape, where the production, distribution, and consumption of images and sounds have been radically transformed.

The publication delves into the continued significance of 'Now!' as a pioneering work of Third Cinema, which sought to challenge dominant narratives and empower marginalized voices through the subversive use of media. By examining the film's journey and its resonance in contemporary artistic and political practices, the project invites readers to reflect on the evolving nature of image-making, collective action, and the power of the archived image to shape our understanding of the past, present, and future.

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